Services
Founder stories, authorised biographies, and family legacy books. One writer, one client at a time.
What I Do
Six ways I work.
One underlying act.
01 Biography & Memoir
Authorised Biography · Memoir Ghostwriting · Family Legacy · Corporate History
02 Film & Screenplay
Screenplay Development · Biopic · Documentary Treatment · Story Architecture
03 Podcast & Audio Narrative
Series Development · Episode Architecture · Podcast Scripts · Audio Biography
04 Personal Brand & Thought Leadership
Executive Positioning · LinkedIn Ghostwriting · Op-eds · Keynotes · Messaging
05 Legacy Management
Oral History · Family Archive · Institutional History · Letters to the Future
06 Intellectual Sparring Partner
Monthly Retainer · Writing Review · On-demand Ghostwriting · Thinking Partnership
Service 01: Biography & Memoir Writing
A life told well is not a timeline. It is a dramatic question with a human answer. The wound beneath the achievement, the belief that held when everything else failed.
Most authorised biographies fail because they are written to flatter, not to illuminate. The ones that endure. Caro on Johnson, Guha on Gandhi, Isaacson on Jobs. Work because they find the contradiction at the centre of the person. The visionary who was also impossible to live with. The builder who was also afraid. The public figure whose private doubt was the source of everything they achieved. I do not write hagiographies. I write the truth, told with care and with respect for the person whose story it is.
I have written the authorised biography of one of the most celebrated businessmen in the technology and IT services space. That project required going far beyond the public record: extended interviews, documentary research, conversations with contemporaries, and the patient work of finding the dramatic architecture inside a life that the subject himself could no longer see from the inside. The book became a bestseller. I have also ghostwritten three bestselling books. Business non-fiction and popular fiction. Available for discussion on request.
I hold an MBA from MDI Gurgaon and spent twenty years as a startup founder and communications consultant working with India’s largest industrial houses. I understand what it costs to build something. That understanding is the foundation of every biographical project I take on.
What I offer
- Authorised Biography. Research-intensive, 70,000–120,000 words. Full developmental writing from interviews to final manuscript. 6–12 months.
- Memoir Ghostwriting. Your story, entirely in your voice, written by me. For founders, cultural figures, politicians, athletes, and anyone who has lived something extraordinary.
- Autobiography Writing Service. Structured around your reflections and interview sessions, shaped into a compelling narrative arc.
- Family Legacy Biography. Multi-generational histories for business families and the Indian diaspora. Built for the next generation to understand where they came from and why it matters.
- Corporate & Institutional History. The story of how a company, NGO, or institution came to be. Written to outlast any individual and be referenced for decades.
Who this is for
Founders approaching a milestone or exit who want the real story told, not the press release version. Industrialists and business families who built something the world does not yet fully understand. Cultural figures. Directors, actors, musicians, athletes, whose story deserves more than a Wikipedia page. Indian diaspora founders and executives in the USA, UK, UAE, Singapore, and Canada with stories that span two worlds and need a writer who understands both.
What separates this from other biography services
Most biography ghostwriters assign your project to a writer who has never met you and will never understand the cultural and emotional texture of what you lived. I work with just one biography client at any time. Period. Your story gets my full attention, my twenty-two years of writing craft, my trained business mind, and my personal commitment to the work, not a freelancer hired to fill a word count on your behalf. There are no account managers. There is no team. There is only me, fully present, for your story.
Service 02: Film, Screenplay & Documentary
Stories told on screen operate under laws that prose does not. Visual grammar. Scene construction. The precise architecture of what you show, what you withhold, and when the revelation lands.
A strong screenplay is not beautiful prose with scene headings. It is a machine for creating emotion. Built from character desire, escalating obstacle, and the exact timing of revelation. Most people who want their story made into a film approach it as a writing problem. It is not. It is a structural problem first. What is the central dramatic question? Where does the story begin, not where the life began, but where the story begins? What transformation does the protagonist undergo, and is that transformation earned? These are the questions I diagnose before a single scene is written.
I am not a film theorist. I have co-produced five short films. My debut novel is in active screenplay development. My script Aakansha, co-written with Rachna Sukuru, was selected in the top 64 at SWA Pitchfest 2024. I have studied with Anjum Rajabali, Satyanshu Singh, and Boman Irani.
What I offer
- Screenplay Writing & Development. Original scripts, adaptations from novels or true stories, full ghostwriting for directors and producers
- Biopic Development. Structuring a real life into a dramatically viable film. The entry point, the central conflict, the transformation arc
- Documentary Treatment & Script. Narrative treatments, narration scripts, and interview architecture for films built around real people
- Story Development & Coverage. Dramatic viability diagnosis, structural problem identification, and a clear development roadmap
- Adaptation. Taking a story that lives in one form. Novel, biography, true event, and finding the version that works on screen
On biopics
The biopic is among the hardest forms in Indian cinema to get right. Most fail because they confuse a life with a story. A life has no third act. A story does. A life has a thousand interesting events. A story has one question. Finding that question, and ruthlessly building everything else around it. Is what I do in biopic development. I start every biopic project with a single constraint: if this film had to be told in a single sentence that contained the entire dramatic arc, what would that sentence be? Until we can answer that, we do not write a scene.
Who this is for
Filmmakers and producers developing original stories who need a structural collaborator, not just a writer. Public figures whose lives are film-worthy and who need someone to find the story inside the life. Authors with novels they believe should become films. Families and institutions who want their story told on screen. Documentary or fiction. Indian diaspora storytellers whose stories bridge two cultures and need a writer who understands both registers simultaneously.
Service 03: Podcast & Audio Narrative
The best podcasts are not conversations. They are stories told in the architecture of conversation. With episode arcs, season-long dramatic questions, and the deliberate arrangement of revelation across time. The difference between a show people finish and one they abandon is almost always structural, not technical.
I co-founded The Podium, a podcasting network built around conversations with startup founders and C-suite executives. I published a deep investigative piece on IVM and India’s podcasting industry in The Ken. I understand audio storytelling not as a hobbyist but as someone who has built in this space and studied its architecture from the inside. What makes a guest say something they have never said publicly before, what makes a listener return for the next episode, and what separates a show that builds a community from one that disappears after six episodes.
Most founder podcasts fail for one reason: they are conversations mistaken for narratives. Two smart people talking is not a show. It becomes a show only when there is a central question the audience is trying to answer, an arc across episodes, and a sense that the host is on a genuine journey of discovery rather than performing knowledge they already have.
What I offer
- Podcast Series Development. Concept, format, episode structure, and season arc. Built around your voice, your audience, and your narrative purpose
- Podcast Scriptwriting. Fully scripted episodes for narrative podcasts, hosted shows, and documentary-style audio. Written to sound natural, not read
- Interview Architecture. Designing the questions, the sequence, and the arc of a long-form interview so it tells a story rather than just capturing information
- Founder & CEO Podcast Strategy, which show to build, what to say, how to structure it for authority and longevity
- Audio Biography. Oral history projects where the subject speaks their story, shaped into a produced narrative for family, institutional, or public audiences
The architecture problem most podcasts ignore
A podcast series is not a collection of episodes. It is a season with an arc. Each episode must do two things simultaneously: stand alone as a complete experience for someone who stumbles on it randomly, and advance a larger question that keeps a regular listener coming back. Building both at once is a craft problem, not a technology problem. It requires the same thinking that goes into a novel’s chapter structure. Each chapter closes a loop while opening a new one. I bring that thinking to audio.
Who this is for
Founders and executives who want to build a podcast around their expertise or story and want it to be structurally excellent, not just professionally produced. Public figures with a narrative worth serialising across a season. Institutions that want to document their history in an accessible audio format. Indian diaspora leaders building a narrative presence in their community abroad. A podcast that speaks to the Indian experience in a new country while remaining legible to readers back home.
Service 04: Personal Brand & Thought Leadership
Your public narrative shapes how the world sees you before you speak, before you write, before you walk into the room. Most serious builders underinvest in this, and pay for it in ways they cannot always trace: the investor who didn’t call back, the partnership that went to someone less qualified but more visible, the keynote invitation that went to the person who publishes, not the person who thinks.
I have taught writing and communication to students at India’s leading business schools. I have spent twenty years as a brand strategy consultant for companies including Mahindra, Godrej, ICICI Bank, JCB, Honeywell, and Maruti Suzuki. I have also built three companies of my own. I understand the strategic dimension of public narrative, not just the craft of putting words together, but the architecture of what you say, when you say it, and what it positions you to do next.
Personal branding is not about being loud. The most influential people in any industry are rarely the loudest. They are the ones whose thinking is most clearly understood. That clarity is built, not born. It is the product of deliberate narrative work: knowing your single most important idea, building everything else around it, and placing it consistently in the spaces your audience actually inhabits.
What I offer
- Personal Brand Strategy. Full audit, positioning architecture, and 12-month authority roadmap. Who you are talking to, what you stand for, and the sequence of content that builds genuine authority
- LinkedIn Ghostwriting India. Long-form content entirely in your voice. Built from your actual experiences, opinions, and stories, not generic thought leadership
- Op-ed & Business Publication Writing. Placing your thinking in publications your peers actually read. I have published in The Ken, and I understand what serious business journalism requires
- Keynote & Speech Writing. Speeches built for delivery, not reading. With the arc of a story, the rhythm of spoken language, and an ending that lands
- Messaging Architecture. Your positioning statement, bio in three lengths, elevator pitch, and the consistent vocabulary that should run through everything you say publicly
The LinkedIn problem most executives have
Most executive LinkedIn content fails for a single reason: it is written to perform expertise rather than to share genuine thinking. The posts that build real authority are the ones that feel like the person is working something out in public. Sharing an observation they cannot stop thinking about, a failure that taught them something unexpected, a conviction they hold that most people in their industry politely avoid. That quality. Raw, specific, genuinely yours. Cannot be faked and cannot be templated. I find it in you and build from there.
Who this is for
- →Founders between Series A and IPO who want to build authority before their company’s story is fully written
- →Executives transitioning from operator to public thinker
- →Indian diaspora leaders building credibility across two markets simultaneously. India and the country they now live in
- →Cultural and creative figures whose public presence has not yet caught up with the depth of their actual thinking
- →Anyone who writes regularly and wants their output to be consistently excellent rather than inconsistently brilliant
Service 05: Legacy Management & Preservation
Some things are not written for today’s audience, but for one that does not yet exist. Your children. Your grandchildren. Your institution fifty years from now. The generation that will carry your name without having known you.
Legacy management is the most underserved service in the writing industry. Every major agency offers PR and personal branding. Almost no one offers the deep, patient, archival work of building a body of narrative that permanently shapes how a person, family, or institution is understood, not just during their lifetime, but permanently.
I work with families, founders in their later years, and institutions that want to ensure their story does not get told by someone else after they are gone, or told badly, or incompletely, or with the wrong emphasis. The work is unhurried, rigorous, and built to last. It requires a different relationship than a book project: more intimate, longer in duration, and predicated on a level of trust that is earned slowly and honoured absolutely.
What I offer
- Oral History Projects. Structured interviews with the subject and key witnesses, shaped into a narrative record. The story as the person lived it, with my craft giving it form and permanence
- Family Legacy Biography. The multi-generational story of a family and its enterprise. Built for the next generation. Especially for Indian business families and the Indian diaspora whose story spans continents
- Institutional History Writing. The founding story, growth narrative, and cultural DNA of a company, NGO, or university. Written to outlast any individual and be referenced for decades
- Letters to the Future. Long-form reflective writing addressed to a specific future reader: a child, a successor, a generation yet unborn
- Legacy Audit & Narrative Strategy. Understanding what narrative currently exists about you, what is missing, and what body of work needs to be created or corrected
A note on timing
Legacy work is almost always started too late. The instinct is to wait. For retirement, for the right moment, for the full story to be written. But the people whose stories survive are the ones who started while the primary sources were still alive, the memories still vivid, the documents still findable, and the emotions about the early years still unguarded. Once the primary sources are gone, the story can only be constructed from the outside. It can never again be told from the inside. The best time for this work is now, not because of urgency, but because of access.
On the diaspora specifically
The Indian diaspora carries stories of extraordinary complexity: the migration decision, the first years in a new country, the building, the tension between cultures, the children who grew up between worlds. These stories are disappearing. The first generation ages, the details blur, the context that makes the sacrifice legible fades. I specialise in capturing these stories before they are lost. In a form that a grandchild born in New York or London can read and feel the weight of what their family chose to do and why.
Service 06: Intellectual Sparring Partner
Every serious thinker eventually needs one person
who will not let them get away with it.
Not a coach who validates. Not a consultant who delivers. Not a therapist who reflects. Someone with enough genuine intellectual independence, enough craft, and enough courage to look at what you’ve written, or what you’re thinking, and say: this is not as good as it needs to be, and here is why.
I have been called many things in this role: a sounding board, a devil’s advocate, a thinking partner, a writing coach. None of these quite captures it. The closest analogy I have found is the sparring partner in boxing. Someone whose entire function is to make you better by being genuinely difficult.
A sparring partner in intellectual work does not want you to win every exchange. They want you to be forced to think more precisely, to discard the comfortable approximations, to find the argument you actually believe rather than the argument that sounds good. The goal is not agreement. The goal is clarity.
This is the rarest kind of working relationship, and I take it seriously. I have worked with founders, executives, writers, and public thinkers in this capacity. People who have access to intelligent advisors and smart colleagues, but who have not found someone willing to push back with genuine rigour rather than professional courtesy. I am rigorous before I am polite. The distinction matters enormously.
What separates intellectual sparring from consulting
- A consultant delivers answers. A sparring partner dismantles your question until you find the right one.
- A coach builds confidence. A sparring partner builds rigour, which sometimes requires destroying confidence in the wrong idea first.
- An editor corrects sentences. A sparring partner challenges the idea underneath the sentence, because a well-written wrong idea is more dangerous than a badly-written right one.
- A collaborator seeks agreement. A sparring partner actively seeks the strongest version of the opposing argument, and forces you to defeat it before you proceed.
- An advisor gives you their framework. A sparring partner helps you find yours, and tests it until it breaks, so you know where it needs reinforcing.
01 The Writing Review
Everything you publish, reviewed before it goes out. Not for grammar. For thinking. Is the central argument actually true, or just plausible? Is the evidence you’ve chosen the strongest available, or the most convenient? Have you addressed the strongest objection, or only the weakest ones? Are you saying what you actually believe, or what you think you’re supposed to believe? I read with these questions. The feedback is direct. Sometimes uncomfortable. Always in service of making the work better.
02 The Thinking Sessions
Working sessions. In person or remote, where we take a problem, a decision, or a piece of writing and think through it together. I bring a generalist’s mind trained across twenty-two years of writing, an MBA-trained analytical framework, and the genuine intellectual curiosity of someone who reads obsessively across disciplines. The sessions are structured around questions, not answers. I ask until we find the thing you haven’t yet examined. That is usually where the interesting work begins.
03 The On-demand Ghost
Pieces written quickly, in your voice, when you need something that cannot wait. Op-eds that respond to the news cycle. LinkedIn posts that capture something you are thinking about right now. Letters that need to land precisely. Speeches drafted at short notice. I write these as you, not in a generic executive voice, but in the specific cadence, vocabulary, and register that is unmistakably yours. Because after months of sparring, I know how you think. That knowledge becomes the foundation for writing that sounds more like you than what you would write yourself under pressure.
Who the Sparring Partner is for
- →Founders who write regularly and want someone to hold the standard for every piece they publish
- →Public intellectuals and executives building a body of public thinking over time, and who want one person tracking the arc of that thinking for consistency and quality
- →Writers and creators who have skilled editors but want a structural thinking partner. Someone who challenges the idea before the sentence is written
- →People who are working on something hard. A book, a major speech, a significant public positioning, and want someone in their corner through the entire process
- →Leaders who have smart people around them but find that no one challenges them the way they need to be challenged
Who the Sparring Partner is not for
- . People looking for validation. If you want someone to tell you your thinking is sound when it isn’t, I am not the right person.
- . People who want fast, high-volume content output. This engagement is about depth, not throughput.
- . People who need social media management or content calendar execution. That is not what this is.
- , People who are not prepared to be disagreed with. The value of sparring is in the resistance. Remove the resistance and it becomes something less useful.
How It Works
A rigorous process, not a template.
01 The Conversation
We begin with a single conversation. I ask questions that most people have never been asked about their own lives. This is diagnostic, not transactional. I want to understand what is actually there, not what you think the story is.
02 Structural Diagnosis
I identify the dramatic question at the centre of the work. The wound that became the gift. The transformation arc. The single thing that makes your story different from every other story of success and struggle.
03 Deep Research
For biographical work, I go beyond what you tell me. Interviews with people who know you differently. Documents, records, contemporaries. The details you have forgotten. The things others remember that you do not.
04 Architecture Before Words
I never start writing until the structure is solved. The outline, the chapter architecture, the revelation sequence. These are built and agreed before a single word of the manuscript is written.
05 Voice Capture
The final work sounds unmistakably like you. Through extended interviews, I absorb your rhythm, your vocabulary, your cadence. The reader should feel they are in the room with you, not with a writer.
06 Deliver & Refine
Manuscripts are delivered in stages. Every draft includes a revision cycle. The work is not done until you feel the story is exactly right, not merely finished.
Who I Work With
This work is not for everyone.
It may be for you.
I take on two to three clients at any given time. The work demands full attention, and full attention cannot be subdivided. These are the people I serve best.
Founders & CEOs
The Builder With a Story Untold
You have built something significant. The real story. The doubt, the near-failures, the choices no one saw. Has never been told in full. That story is worth telling, and it deserves more than a LinkedIn post.
Cultural Figures
The Artist, Actor, Director
You have lived inside India’s creative industry for decades. The film. The failure. The relationship that shaped everything. Your story has layers that a publicist cannot reach. I can.
Industrialists & Business Families
The Legacy Holder
Three generations of building. A company that is also a family history. You want something that the next generation can hold, not just a balance sheet but a story of why it all happened.
Politicians & Public Figures
The Person Behind the Position
The public record is one version of you. The human version. The convictions, the compromises, the things you would do differently. Is more interesting. That is the version worth writing.
Emerging Leaders
The Founder Building Authority
You are mid-career and want to establish yourself as a thinker, not just an operator. Personal brand strategy, thought leadership content, and the strategic construction of your public narrative.
Film & Production
The Storyteller Seeking Structure
You have a story that wants to be a film. A life that wants to be a documentary. A podcast that wants to be a series. I bring narrative structure to projects that have ideas but not yet architecture.
A Note for the Indian Diaspora
Your story spans two worlds. Most writers only understand one.
I am based in Mumbai, but I write for, and am deeply read by. Indians in the United States, United Kingdom, UAE, Singapore, Canada, and Australia. The Indian diaspora carries stories of extraordinary complexity: the migration, the building, the tension between where you came from and where you arrived, and what you want to leave behind for a generation that may not remember the beginning. I understand the cultural register of those stories. The references, the silences, the things that need no explanation for an Indian reader but require careful context for a global one. If your story lives in both worlds, I am uniquely positioned to tell it in both.