SG was Here

About

About

Three startups. A bestselling biography. Twenty-two years of writing every week.

Begin a Conversation

The Person

I am not a writing service.
I am a writer who has also built things.

I have been writing. Without a brief, without a client, without an algorithm. Since 2004. Every week for 22 years. Over 2,076 published pieces. Over 1.3 million words. Not because I was building a portfolio, but because I cannot stop thinking and thinking requires writing.

I hold an MBA from MDI Gurgaon. One of India’s top three management institutions. After graduating, I did not join a bank or a consulting firm. I became a three-time startup founder. I know what it costs to build something from nothing. I know the specific loneliness of being the person who cannot leave. I know the difference between what a company says publicly and what its founders carry privately. That is not something a journalist learns. It is something only a builder knows.

I founded and have run C4E. A communications collective. For twenty years. Among our clients: Mahindra, Godrej, ICICI Bank, JCB, Honeywell, Maruti Suzuki. I have seen how India’s largest industrial houses communicate. The gap between the public narrative and the private reality, the careful architecture of what gets said and what doesn’t. I have worked inside that world professionally. I do not observe Indian business from the outside.

I have co-produced short films with award-winning independent directors, and others. I study the Mahabharata and apply it to modern storytelling.

When you work with me, you are working with someone who has built a company, survived three startups, and spent twenty-two years writing about what it means to be human. That combination is rare. It may be exactly what your story needs.

MBA. MDI Gurgaon 2006

3× Startup Founder

C4E, 20 years

Writing since 2004

Published novelist

Podcaster since 2018

Short film co-producer

The Credentials

Writer. Founder. Builder.
In that order, all at once.

I graduated from MDI Gurgaon. One of India’s leading business schools. In 2006. Then I did not join a bank. I became a three-time startup founder. I founded and have run C4E from nothing over the last twenty years. I have made payroll under pressure, lost sleep over a company I couldn’t leave, and made decisions that shaped other people’s livelihoods. I understand the founder’s interior world because I have lived it, not observed it.

On top of that business practice: 22 unbroken years of writing, a bestselling authorised biography, a published novel in active screenplay development, and five short film co-productions with directors whose work appears at MAMI, Filmfare, and on international streaming platforms.

Most biographers are either writers who don’t understand business or executives who can’t write. I am both, which is why the work I produce is different from both.

Credibility Summary

  • 22 Years of unbroken writing practice
  • 1.3M+ Words published. Equivalent to ten full-length books
  • 3× Startup founder, 20 years building C4E
  • 5 Short film co-productions with India’s leading creatives

Editorial & Publishing Record

  • Authorised biography of a doyen of the Indian IT industry. Full manuscript. Developmental editing, research, and primary writing. Bestseller. Published in India.
  • Three ghostwritten bestsellers. Business non-fiction and popular fiction, published by Indian publishers. Names protected by NDA. Category and outcome available on request.
  • The Nidhi Kapoor Story. Debut novel. 90,000 words. Crime fiction. English edition 2015, Hindi edition 2020. Currently in feature film screenplay development.
  • The Ken. Deep investigative longform on IVM and India’s podcasting industry. Published to editorial standards of India’s most rigorous subscriber-only business publication.
  • 150+ pieces on human behaviour, business, and self-development. Hosted on Substack and across two blog platforms since 2004.

Narrative Craft & Training

  • Screenwriting: I have studied with Anjum Rajabali (writer, Drohkaal, Raazi), Satyanshu Singh, and Boman Irani.
  • Script Aakansha. Written alongside Rachna Sukuru, top 64, SWA Pitchfest 2024. One of India’s most competitive screenplay competitions.
  • Hero’s Journey research. Published applied study of Campbell’s Monomyth in Indian cinema. Structural breakdown of Munna Bhai MBBS and other Bollywood films.
  • Next book: The Caravan Serai. Crime fiction structured around the Navarasas, India’s ancient taxonomy of human emotion.

Film, Media & Institutional

  • Co-producer: Aisha (2024). Won a Filmfare Award for Manav Kaul’s performance.
  • Co-producer: Phir Kabhi (2022). Won a Filmfare.
  • Co-producer: Two short films (2021).
  • Co-producer: Bin Bulaye. Finalist, MAMI and Filmfare 2019.
  • Teaching: Writing and communication at India’s leading management institutions.
  • Communities: The Red Sparrow (film), Purple Pencil Project (books), The Podium (podcasting).
  • C4E, 20 years: Communications collective. Clients include Mahindra Group, Godrej, ICICI Bank, JCB, Honeywell, Maruti Suzuki. I have worked inside India’s largest industrial and consumer brands. Understanding the gap between public narrative and private reality.

The Craft

Frameworks, not formulas.

A formula produces content. A framework produces understanding. These are the diagnostic tools I bring to every engagement. Ways of seeing where a story is, where it wants to go, and what is currently standing in the way.

The Hero’s Journey

Joseph Campbell studied every significant story ever told across every culture. His conclusion: they are all the same story. The call. The descent. The ordeal that transforms. The return carrying something the world needed. This structure appears in the Mahabharata and in Schindler’s List for the same reason. It is the shape of human transformation itself. I have spent years mapping its application across Indian cinema and mythology. Your life has this shape. Most people cannot find the entry point from the inside.

The Wound and the Gift

The most compelling narratives. Memoir, biography, film. Are built around something survived. A failure that reoriented everything. A loss that created a new kind of clarity. Identifying the central wound, and the gift that grew from it, is the structural foundation of every story that has ever made a reader feel less alone. This is not a therapeutic exercise. It is the deepest narrative engineering.

The Dramatic Question

Every story worth telling has one question at its centre that the reader cannot stop asking. Not “what happens next”. Something deeper. Something that makes them feel the answer matters to their own life. Finding that question, and building everything else around it, is the difference between a book people finish and one they put down.

Architecture of Revelation

What you disclose, in what order, at what moment, changes the entire experience of a narrative. The master craft is knowing what to withhold, and precisely when to release it. This is what separates a story that keeps you awake from one that you forget by morning. It is also what separates a personal brand that generates trust from one that generates noise.

The Navarasas

My next book, The Caravan Serai, is built on the Indian aesthetic theory of the nine fundamental emotional states. Shringara, Hasya, Karuna, Raudra, Vira, Bhayanaka, Bibhatsa, Adbhuta, Shanta. This is India’s own ancient framework for the complete emotional range of human narrative. A lens I bring to work that seeks not just to inform or entertain, but to move.